Rajkummar Rao Says "Word of Mouth" is Key to Success for Good Movies

Mumbai: In a recent interview, actor Rajkummar Rao emphasized the importance of “word of mouth” as a powerful PR strategy for good movies.

Here are some key points about the interview:

Background:

Rajkummar Rao is a critically acclaimed Bollywood actor known for his versatile performances in films like “Newton,” “Shahid,” and “Trapped.”
He is currently promoting his upcoming film “Roohi,” a horror-comedy directed by Hardik Mehta.
Rao’s statement:

In an interview with the Hindustan Times, Rao shared his thoughts on the importance of good content and word of mouth for a film’s success.
He stated that a good movie does not need a big budget or a star cast to succeed, but rather, it just needs to be good.
Rao emphasized the role of word of mouth in spreading the message about a good film and generating buzz around it.
Rao’s career:

Rao’s career in Bollywood has been marked by a string of critically acclaimed performances in offbeat films.
He has won several awards for his acting, including a National Film Award and a Filmfare Critics Award.
Despite his success, Rao has maintained a low profile and focused on choosing roles that challenge him as an actor.
Impact:

Rao’s statement about the importance of word of mouth and good content is likely to resonate with fans and filmmakers in Bollywood.
The Bollywood industry has often been criticized for relying too heavily on star power and formulaic scripts.
Rao’s approach of focusing on good content and relying on word of mouth to generate buzz could potentially lead to more experimental and diverse films in the industry.
Conclusion:
Rajkummar Rao’s emphasis on the importance of good content and word of mouth for a film’s success is a refreshing perspective in an industry that has been criticized for its lack of diversity and reliance on star power. It remains to be seen whether Rao’s approach will catch on in Bollywood, but his success as an actor is a testament to the power of good storytelling and versatile performances.